Since June’s Bailey Review raised concerns over the commercialisation and sexualisation of children and called for more responsible behaviour by broadcasters and advertisers, pressure has been on advertisers to control the “wallpaper” of sexual imagery facing today’s children.
The Advertising Standards Authority (ASA) says it has taken a number of steps to help protect children, including – as it was asked to by the Bailey Review – reducing inappropriate sexualised imagery from outdoor advertising where kids could see it.
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