The BritMums Blog

Guest post: The Big Knit for Age UK

Lucy from Family Affairs and other matters is getting behind Innocent’s push to receive donations of knitted hats for Innocent bottles, the sales of which help to raise money for Age UK.

Here, she implores you to get click clacking with your needles (even if, whisper it, she herself can’t actually knit…)

Innocent have asked for another big push to reach all the knitters out there in order to increase the much needed funds for Age UK – their target is 800,000 hats which is an awful lot of teeny weeny hats.

BritMums Blogger of the Week

This week's BritMums Blogger of the Week is a blogger who is known for making a difference. She has also been around the blogosphere for quite a while now and is loved and respected by bloggers far and near. She's a shining example of what bloggers can achieve when they use their voice.

So who might this blogger be? Well, she has a rather appropriate surname, is just about the kindest blogger around, has a precious daughter who amuses us all with her quick wit and thoughts and who blogs with integrity at every step.

Join our #savvyfetes Twitter party on 11 May!

Bring out the bunting and ice the fairy cakes; tis the season for school fetes. Fetes are important not only for the fun they provide but for the essential funds they raise for the schools themselves. But what makes a good fete? What's the best way to organise a tombola? How do you get people involved?

Campaigns: Three, eBay and Next

The run up to Christmas is seeing some really creative blogger campaigns. For a start, Three has given five "mobile mums" a smart phone to see how the technology changes their lives. In conjunction with Bounty they sent out a call for mums to participate. The result was a wide mix of mums from Scotland to the South East. As part of the promotion, the mums will appear in OK Magazine over the course of four weeks.

Five seems to be a lucky number, and eBay has set five mum bloggers against each other in an eBay Christmas challenge. Bloggers were given £250 to find the best bargains on the auction site. A special Facebook app was created so that fans could help search out and recommend items for the bloggers. The mum blogger with the most creativity and the Facebook fan that helps the most will both win prizes.

Blogger campaigns: Interflora, Toys-R-Us and Stoves

With September we have seen a huge uptake in brand campaigns flying around mumosphere. Some very elaborate, and some so beautifully simple.

Interflora has started a blogger outreach programme with We Are Social. It included sending flowers to bloggers. The twist was that they used blog design to specify arrangements, thus adding a very personal touch.

To Susanna (spelled correctly!!)

We've sent you these flowers simply because we love your blog. The bouquet has been designed around your blog's colours. We hope you like them!

-Interflora

The bouquet even included the Scottish thistle; not sure if this is because of hubby or just a coincidence. But it went down a treat.